iPS3? iTunes/iPod integration with the PS3?

MacDailyNews is reporting a rumor that Sony may be working with Apple, on support for iTunes and iPod synchronization on the up-coming PS3.
Given that Sony was present at the last stevenote, and Apple has already announced their support for blu-ray, the PS3/iTunes rumor isn’t that far fetched. But what if there were more to the story than just some simple, albeit handy iTunes integration with the Play Station 3?
Thanks to Vap0ris